Segmentation of different types of Hallyu tourists using a multinomial model and its marketing implications
Samuel Seongseop Kim; Heesung Lee; Kye-Sung (Kaye) Chon
| Year of publication: |
2010
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|---|---|
| Authors: | Kim, Samuel Seongseop ; Lee, Heesung ; Chon, Kye-sung Kaye |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif : Sage, ISSN 1096-3480, ZDB-ID 24150897. - Vol. 34.2010, 3, p. 341-363
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009880437