Segmentation
Lyndon Simkin
| Year of publication: |
2016
|
|---|---|
| Authors: | Simkin, Lyndon |
| Published in: |
The marketing book. - London and New York : Routledge, ISBN 0-415-70377-8. - 2016, p. 271-294
|
| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471647