Segmenting blood donors in developing countries
Yanfeng Zhou; Patrick Poon; Chunling Yu
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhou, Yanfeng ; Poon, Patrick ; Yu, Chunling |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 5, p. 535-552
|
| Subject: | Blutspendedienst | Blood service | Social Marketing | Social marketing | Marketingmanagement | Marketing management | Kundenanalyse | Customer analysis | Faktorenanalyse | Factor analysis | Entwicklungsländer | Developing countries | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611619