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Segmenting customers according to online word-of-mouth about hotels

Beatriz Moliner-Velázquez, Maria Fuentes-Blasco, Irene Gil-Saura
Year of publication:
2021
Authors: Moliner-Velázquez, Beatriz ; Fuentes-Blasco, Maria ; Gil Saura, Irene
Subject: Online word-of-mouth | Motivation | Volume | Mixture regression model | Hotel | Unobserved heterogeneity | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Regressionsanalyse | Regression analysis | Online-Handel | Online retailing
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