Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Despina A. Karayanni and Christina C. Georgi
| Year of publication: |
2012
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|---|---|
| Authors: | Karayanni, Despina A. ; Georgi, Christina C. |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 12.2012, 2, p. 104-122
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| Subject: | Ärzte | Physicians | Arzneimittel | Pharmaceuticals | Generika | Generic drugs | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Arzneimittelmarkt | Pharmaceutical market | Gesundheitsversorgung | Health care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567780