Segmenting initial fans of a new team : a taxonomy of sport early adopters
Heath McDonald, Civilai Leckie, Adam Karg, Nives Zubcevic-Basic and Daniel Lock
| Year of publication: |
March-April 2016
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| Authors: | McDonald, Heath ; Leckie, Civilai ; Karg, Adam ; Zubcevic-Basic, Nives ; Lock, Daniel |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 2, p. 136-148
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| Subject: | Kundenbindung | Customer retention | Soziale Gruppe | Social group | Event-Marketing | Event marketing | Fußball | Football | Australien | Australia |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477180