Segmenting markets by response elasticity
Henry Assael
| Year of publication: |
1976
|
|---|---|
| Authors: | Assael, Henry |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 16.1976, 2, p. 27-35
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001867745