Segmenting mobile banking users based on the usage of mobile banking services
Deepak Chawla, Himanshu Joshi
| Year of publication: |
2021
|
|---|---|
| Authors: | Chawla, Deepak ; Joshi, Himanshu |
| Subject: | Mobile banking | segmentation | usage | Internet | India | Electronic Banking | Electronic banking | Indien | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Bankgeschäft | Banking services | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918811257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591370