Segmenting outbound tourists based on their activities : toward experiential consumption spheres in tourism services?
Year of publication: |
2013
|
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Authors: | Finsterwalder, Jörg ; Laesser, Christian |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 68.2013, 3, p. 21-43
|
Subject: | Activity-based segmentation | Experiential consumption spheres | Outbound travel | Tourism | Switzerland | Tourismus | Internationaler Tourismus | International tourism | Urlaubsverhalten | Holiday behaviour | Schweiz | Konsumentenverhalten | Consumer behaviour | Tourismuswirtschaft | Tourism industry | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing |
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