SEGMENTING SAMPLES
| Year of publication: |
1994
|
|---|---|
| Authors: | Funkhouser, G.Ray ; Chatterjee, Anindya ; Parker, Richard |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 6.1994, 1, p. 40-46
|