Segmenting the business traveler based on emotions, satisfaction, and behavioral intention
Angel Millán (University of Castilla-La Mancha), María Luisa Fanjul (University Alfonso X El Sabio), Miguel Moital (Bournemouth University)
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Millán, Angel ; Fanjul, María Luisa ; Moital, Miguel |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 2, p. 82-93
|
| Subject: | Geschäftsreisen | Business travel | Führungskräfte | Managers | KMU | SME | Marktsegmentierung | Market segmentation | Emotion | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20856 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433842