Segmenting the retail customers : a multi-model approach of clustering in machine learning
Mansurali Anifa, Mary Jeyanthi P., Dieu Hack-Polay, Ali B. Mahmoud, Nicholas Grigoriou
| Year of publication: |
2022
|
|---|---|
| Authors: | Anifa, Mansurali ; Jeyanthi, P. Mary ; Hack-Polay, Dieu ; Mahmoud, Ali B. ; Grigoriou, Nicholas |
| Published in: |
Handbook of research on consumer behavior change and data analytics in the socio-digital era. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-4168-8. - 2022, p. 25-50
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| Subject: | Einzelhandel | Retail trade | Verbraucher | Consumers | Marktsegmentierung | Market segmentation | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-4168-8.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013334787