Segmenting the spectators of national team sports : the case of a pre-competition match
Christopher Hautbois (University of Paris-Sud), Patrick Bouchet (University of Burgundy, France)
| Year of publication: |
July 2015
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|---|---|
| Authors: | Hautbois, Christopher ; Bouchet, Patrick |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/2015, 4, p. 306-321
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| Subject: | pre-competition games | national team spectators | spectator experience | team identification | Arbeitsgruppe | Team | Sport | Sports | Fußball | Football | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Profisport | Professional sports | Sportorganisation | Sport organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011482426