Segmenting university graduates on the basis of perceived value, image and identification
David Jiménez-Castillo: Raquel Sánchez-Fernández; M. Ángeles Iniesta-Bonillo
| Year of publication: |
2013
|
|---|---|
| Authors: | Jiménez-Castillo, David ; Sánchez-Fernández, Raquel ; Iniesta-Bonillo, M. Ángeles |
| Subject: | Higher education; | Graduate–university identification; | Perceived value; | University image | Segmentation | Hochschule | Higher education institution | Marktsegmentierung | Market segmentation | Absolventen | Graduates | Konsumentenverhalten | Consumer behaviour | Akademiker | University graduates | Studium | University education | Studierende | Students | Dienstleistungsqualität | Service quality |
Online Resource
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-013-0102-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010193209