Extent: | XX, 278, LXXXVI S. graph. Darst. |
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Series: | Schriften zum innovativen Marketing. - Nürnberg : GIM-Verl., ZDB-ID 2008481-X. - Vol. 16 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Erlangen-Nürnberg, Universität, Diss., 2006 |
ISBN: | 3-933286-15-8 ; 978-3-933286-15-4 |
Classification: | Marketing ; Mikroökonomie |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003400166