Segregation vs aggregation in the loyalty program: the role of perceived uncertainty
| Year of publication: |
2013
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|---|---|
| Authors: | Yi, Youjae ; Jeon, Hoseong ; Choi, Beomjoon |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 8 (19.7.), p. 1238-1255
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