Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process
Chin-Tsai Lin and Cheng-Shiung Wu
| Year of publication: |
2008
|
|---|---|
| Authors: | Lin, Chin-tsai ; Wu, Cheng-shiung |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 7/8, p. 1077-1091
|
| Subject: | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | AHP-Verfahren | AHP approach | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793064