SELECTING DELIVERY METHODS FOR OUTREACH EDUCATION PROGRAMS

Farmer perceptions of extension program delivery methods and an analysis of the relationships of method and farmer characteristics to evaluation scores are presented. Evaluation scores tend to increase with written, interactive and variable-scheduled methods and methods where users determine the agenda. Evaluations tend to be lower for high user cost and "high-tech" methods. Substantial similarity of results exists across groups of farmers differing by age, education levels, farm size and farm type. There are differences, however, in absolute valuation of the method characteristics across the groups.