Selecting sample sizes for marketing research surveys: Advantages of using the coefficient of variation
Year of publication: |
1993
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Authors: | Whitlark, David ; Geurts, Michael D. ; Christensen, Howard B. ; Kays, Mark A. ; Lawrence, Kenneth D. |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 21.1993, 1, p. 50-54
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