Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Rajkumar Venkatesan, V. Kumar and Timothy Bohling
| Year of publication: |
2005
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| Authors: | Venkatesan, Rajkumar ; Kumar, V. ; Bohling, Timothy |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2005, 4, p. 93-115
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| Extent: | graph. Darst. |
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| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009893447