Selection and implementation of processing strategies in consumer evaluative judgment and choice
Alain d'Astous ; Dominique Rouziès
| Year of publication: |
1987
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|---|---|
| Authors: | Astous, Alain d' |
| Other Persons: | Rouziès, Dominique (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 4.1987, 2, p. 99-110
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001041165