The selection decision concerning postal direct communication instruments. A field-experimental analysis of the influence of highly-activating stimuli using the example of customer magazines
| Year of publication: |
2011
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|---|---|
| Authors: | Schneider, Helmut ; Engelmann, Jens ; Luksch, Alexa |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 81.2011, 6, p. 629-656
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