Selection of digital marketing tools using Fuzzy AHP-Fuzzy TOPSIS

Ümran Şengül (Çanakkale Onsekiz Mart University, Turkey), Miraç Eren (Atatürk University, Turkey)

Year of publication:	c 2016
Authors:	Şengül, Ümran ; Eren, Miraç
Published in:	Fuzzy optimization and multi-criteria decision making in digital marketing. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8808-7. - 2016, p. 97-126
Subject:	Fuzzy-Set-Theorie \| Fuzzy sets \| Online-Marketing \| Internet marketing \| Marketingmanagement \| Marketing management \| Multikriterielle Entscheidungsanalyse \| Multi-criteria analysis

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