Selection patterns in front-end decision making : determining the probability of idea progress within the internal innovation process
Year of publication: |
2014
|
---|---|
Authors: | Lecou, Christos ; Sick, Nathalie ; Leker, Jens |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 2, p. 101-124
|
Subject: | front end of innovation | decision making | selection patterns | probability of idea progress | idea evaluation | internal innovation process | internal marketing | chemical industry | idea rating | logistic regression | Innovationsmanagement | Innovation management | Innovation | Chemieindustrie | Chemical industry | Entscheidung | Decision |
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