Selective versus comparative processing
Frank R. Kardes
| Year of publication: |
2013
|
|---|---|
| Authors: | Kardes, Frank R. |
| Other Persons: | Simonson, Itamar (contributor) ; Bettman, James R. (contributor) ; Kramer, Thomas (contributor) ; Payne, John W. (contributor) |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 1, p. 150-153
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009719537