Selektives Demarketing : Management von unprofitablen Kunden
Year of publication: |
2009
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Authors: | Blömeke, Eva |
Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 61.2009, 7, p. 804-835
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Kundenanalyse | Customer analysis | Kundenwert | Customer value | Rentabilität | Profitability |
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