Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Jillian C. Sweeney, Dave Webb, Tim Mazzarol, and Geoffrey N. Soutar
| Year of publication: |
2014
|
|---|---|
| Authors: | Sweeney, Jillian C. ; Webb, David A. ; Mazzarol, Tim ; Soutar, Geoffrey N. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 9, p. 698-716
|
| Subject: | Energieeinsparung | Energy conservation | Verhalten | Behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Experiment | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405138