Self-image and green buying intentions among university students : the role of environmental concern and social influence
Year of publication: |
2024
|
---|---|
Authors: | Simiyu, Gabriel ; Kariuki, Valentine W. |
Subject: | environmental concern | environmental sustainability | Green buying intention | green consumerism | Self-image | social influence | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Studierende | Students | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development |
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