Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective
| Year of publication: |
2007
|
|---|---|
| Authors: | Martin, Brett ; Veer, Ekant ; Pervan, Simon |
| Published in: |
Marketing Letters. - Springer. - Vol. 18.2007, 3, p. 197-209
|
| Publisher: |
Springer |
| Subject: | Larger-sized models | Self-referencing | Weight locus of control | Brand and advertising attitudes |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716482