Self-regulation of consumer decision making and behavior : the role of implementation intentions
Peter M. Gollwitzer; Paschal Sheeran
| Year of publication: |
2009
|
|---|---|
| Authors: | Gollwitzer, Peter M. ; Sheeran, Paschal |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 4, p. 593-607
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003936176