Selling home entertainment on the Internet: an overview of a dynamic marketplace

Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites and secondary research – was conducted to provide a springboard for insights regarding consumer use of the Internet and Web page design. Generalizations regarding the consumer electronics market may be useful in applications to other industries.

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Year of publication:	2000
Authors:	McQuitty, Shaun ; Peterson, Robin T.
Published in:	Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 3, p. 233-248
Publisher:	MCB UP Ltd
Subject:	Consumer marketing \| Consumer behaviour \| Internet \| Marketing strategy \| Consumer electronics

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/07363760010329229 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014848228