Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers
Year of publication: |
2001
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Authors: | Wagner, Judy A. ; Klein, Noreen M. ; Keith, Janet E. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 3, p. 289-306
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