Selling to the Debt-Averse Consumer - To woo today's shoppers, companies need to offer value, and craft marketing messages that focus on getting back to basics.
| Year of publication: |
2009
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|---|---|
| Authors: | Janszen, Eric |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2009, p. 113
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