Selling the sacred : from Crossfit to Qanon

edited by Mara Einstein and Sarah McFarland Taylor

Branding, promotion, and religious media -- past and present. From logos to logo and back again : images as transactional objects in the history of Christian devotion / David Morgan -- Spiritual healing for sale : medical pluralism and the commodification of Native American healing traditions / Sarah Dees -- Rex Humbard, psychographics, and the hard sell / John Modern.

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Year of publication:	2024
Other Persons:	Einstein, Mara (ed.) ; Taylor, Sarah McFarland (ed.)
Publisher:	Abingdon, Oxon : Routledge,
Subject:	Religion \| Spiritualität \| Spirituality \| Markenführung \| Brand management \| Marketing \| Online-Marketing \| Internet marketing \| USA \| United States

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-003-34222-9 ; 1-003-34222-1 ; 978-1-003-83771-8 ; 1-003-83771-9 ; 978-1-003-83766-4 ; 1-003-83766-2 ; 978-1-032-37842-8 ; 978-1-032-37841-1
Other identifiers:	10.4324/9781003342229 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014493744