Selling vs. profiling : optimizing the offer set in web-based personalization
Monica Johar; Vijay Mookerjee, Sumit Sarkar
| Year of publication: |
2014
|
|---|---|
| Authors: | Johar, Monica ; Mookerjee, Vijay S. ; Sarkar, Sumit |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 25.2014, 2, p. 285-306
|
| Subject: | web-based personalization | electronic retailing | optimal control | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393294