Semantic network analysis in consumer and marketing research : application areas in phygital contexts
Jonathan David Schöps and Philipp Jaufenthaler
| Year of publication: |
2024
|
|---|---|
| Authors: | Schöps, Jonathan David ; Jaufenthaler, Philipp |
| Subject: | Automated text analysis | Computational text analysis | Data visualization | Exploratory data analysis | Phygital | Semantic network analysis |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-06-2023-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324664