Extent: | XXVII, 416 S. : Ill., graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-605-66066-0 ; 1-605-66066-3 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004955443