Semi-supervised response modeling
Hyoung-joo Lee, Hyunjung Shin, Seong-seob Hwang, Sungzoon Cho and Douglas MacLachlan
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee, Hyoung-joo ; Shin, Hyunjung ; Hwang, Seong-seob ; Cho, Sungzoon ; MacLachlan, Douglas |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 1, p. 42-54
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958499