Seminar on Do New Technologies Help or Hinder Marketing Decisions? : Rotterdam (The Netherlands) 11th-13th May, 1992
| Alternative title: | Do new technologies help or hinder marketing decisions? |
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| Year of publication: |
1992
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| Institutions: | Seminar on Do New Technologies Help or Hinder Marketing Decisions? <1992, Rotterdam> (contributor) ; European Society for Opinion and Marketing Research (contributor) |
| Publisher: |
Amsterdam, Netherlands : ESOMAR |
| Subject: | Technologie | Technology | Computerunterstützung | Computerized method | Marketingmanagement | Marketing management | 11.05.1992 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 154 S Ill 23 cm |
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| Conferences: | Seminar on Do New Technologies Help or Hinder Marketing Decision? ; (Rotterdam) : 1992.05.11-13 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enth. 11 Beitr. |
| ISBN: | 92-831-1185-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000849960