Senior Management Support in the New Product Development Process
| Year of publication: |
2001
|
|---|---|
| Authors: | Gomes, Jorge ; Weerd-Nederhof, Petra De ; Pearson, Alan ; Fisscher, Olaf |
| Published in: |
Creativity and innovation management. - Oxfort [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 11512167. - Vol. 10.2001, 4, p. 234-242
|