Seniorenmarketing : Informations- und Entscheidungsverhalten älterer Konsumenten
Oliver Hupp
| Year of publication: |
2000
|
|---|---|
| Authors: | Hupp, Oliver |
| Publisher: |
Hamburg : Kovač |
| Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Marketing | Marktsegmentierung | Market segmentation | Generationengerechtigkeit | Intergenerational equity | Theorie | Theory | Deutschland | Germany | Alter | Kaufverhalten |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XV, 389 S Ill., graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Saarbrücken, Univ., Diss., 1999 |
| ISBN: | 3-8300-0039-1 |
| Classification: | Marketing ; Mikroökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001422844