Seniors' motivations and perceived risks : a cross-cultural study
Year of publication: |
2013
|
---|---|
Authors: | Le Serre, Delphine ; Legohérel, Patrick ; Weber, Karin |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 2, p. 61-79
|
Subject: | Ältere Menschen | Elderly people | Urlaubsverhalten | Holiday behaviour | Risiko | Risk | Vergleich | Comparison | Frankreich | France | China |
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