Sensory marketing, embodiment, and grounded cognition : a review and introduction
Aradhna Krishna; Norbert Schwarz
| Year of publication: |
2014
|
|---|---|
| Authors: | Krishna, Aradhna ; Schwarz, Norbert |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 2, p. 159-168
|
| Subject: | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366314