Separating negative and positive effects of price with choice-based conjoint analyses
by Franziska Völckner and Henrik Sattler
| Year of publication: |
2005
|
|---|---|
| Authors: | Völckner, Franziska ; Sattler, Henrik |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 1.2005, 1, p. 5-13
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| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009078948