Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods
Yao (Alex) Yao, Sha Yang, K. Sudhir
| Year of publication: |
2024
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|---|---|
| Authors: | Yao, Alex Yao ; Yang, Sha ; Sudhir, K. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 2, p. 344-361
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| Subject: | Drivers | Psychology effect of price | Segmentation | Two-step conjoint design | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Luxusgüter | Luxury goods | Preismanagement | Pricing strategy | Experiment | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057461