Sequence Matters: A More Effective Way to Use Advertising and Publicity
| Year of publication: |
2005
|
|---|---|
| Authors: | Loda, Marsha D. ; Coleman, Barbara Carrick |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 45.2005, 4, p. 362-372
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