Sequence matters : shelf-space allocation under dynamic customer-driven substitution
Year of publication: |
2013
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Authors: | Gilland, Wendell G. ; Heese, H. Sebastian |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 22.2013, 4, p. 875-887
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Subject: | product substitution | dynamic customer arrivals | shelf-space allocation | retail sales | Theorie | Theory | Einzelhandel | Retail trade | Substitutionsgüter | Substitute goods | Beziehungsmarketing | Relationship marketing | Allokation | Allocation |
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