Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed
| Year of publication: |
2000
|
|---|---|
| Authors: | Ariely, Dan ; Levav, Jonathan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 27.2000, 3, p. 279-290
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