Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Yongjae Kim, Seungbum Lee and Younghan Lee
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Yongjae ; Lee, Seungbum ; Lee, Younghan |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 3, p. 235-246
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| Subject: | esports | consumer learning | virtual experience | sequential effects | integrated information response model | sport video games | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Sport | Sports | Experiment | Virtuelle Realität | Virtual reality | Theorie | Theory | E-Learning | E-learning | Lernen | Learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.303.0921.06 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667344