Service appropriation : how do customers make the service their own?
Matthieu Mifsud, Anne-Sophie Cases, Gilles N'Goala (University of Montpellier, Montpellier, France)
| Year of publication: |
2015
|
|---|---|
| Authors: | Mifsud, Matthieu ; Cases, Anne-Sophie ; N'Goala, Gilles |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 5, p. 706-725
|
| Subject: | Healthcare | Service marketing | Appropriation | Ownership | Self-service technology | Selbstbedienung | Self-service | Dienstleistungsmarketing | Services marketing | Gesundheitsversorgung | Health care | Konsumentenverhalten | Consumer behaviour | Gesundheitswesen | Health care system | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-04-2015-0136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503550